CBS National IDs

1st Logo
(1947-1953)
CBS ID (1947-1950s)
Logo: We see the blocky letters "CBS" being shone upon by a spotlight against a dark BG.

FX: It's still.

Music/Sounds
: Silent, or the end theme of the show, which may be coupled by an announcer saying "This is CBS, the Columbia Broadcasting System.".

Availability: This is long extinct on TV, for all I know.

Scare Factor: Low.

2nd Logo
(1953-Late '50s)
CBS ID (1952?-Late '50s)
Nickname: "Eye in the Cloudy Sky"

Logo: We see the familiar CBS "Eyemark" against a cloudy sky. Inside the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, a shutter in the center opens up to reveal the name.

FX: Just the shutter opening up.

Music/Sounds: Silent, or the end theme of the show, which may be coupled by an announcer saying "This is the CBS television network.".

Availability: See 1st logo.

Scare Factor: Low.

3rd Logo
(Late '50's)
CBS, Color '50sCBS
TBA

4th Logo
(Late '60's)
CBS '60s
TBA

5th Logo
(1970-1971)
CBS '70
TBA

6th Logo
(1971-1972)
TBA

7th Logo
(1972-1973)
TBA

8th Logo
(1973-1974)
Easy on the Eye
TBA

9th Logo
(1974-1975)
CBS '74
TBA

10th Logo
(1975-1976)
CBS '75
TBA

11th Logo
(1976-1977)
CBS National IDs - CLG Wiki
TBA

12th Logo
(1977-1978)
CBS '77
TBA

13th Logo
(1978-1979)
CBS '78
TBA

14th Logo
(1979-1980)
Looking Good
TBA

15th Logo
(1980-1981)
CBS '80Looking Good TogetherLooking Good 2
TBA

16th Logo
(1981-1982)
CBS '81Reach for the Stars
TBA

17th Logo
(1982-1983)
Great Moments
TBA

18th Logo
(1983-1984)
We've Got the TouchWCAU '83
TBA

19th Logo
(1984-1985)
CBS '85We've Got the Touch 2
TBA

20th Logo
(1985-1986)
CBS ID (1985-1986)We've Got the Touch 3Transition  ID
Logo: On a blue BG, we see a yellow outline of the Eyemark with "CBS" in its familiar font in the center, in white.

Variants: TBA

FX: It's still.

Music/Sounds: Just an announcer saying "This is CBS.".

Availability: Extinct on TV.

Scare Factor: None.

21st Logo
(1986-1987)
CBS '86Share the Spirit of CBSCBS National IDs - CLG Wiki
TBA

22th Logo
(1987-1988)
CBS '87CBS, Spirit Oh Yes
TBA

23rd Logo
(1988-1989)
CBS '88
TBA

24th Logo
(1989-1990)
CBS ID (1989-1990)Get Ready
TBA

25th Logo
(1990-1991)
CBS National IDs - CLG WikiCBS National IDs - CLG Wiki
TBA

26th Logo
(1991-1992)
CBS '91The Look of America
TBA

27th Logo
(1992-1995)
CBS ID (1992-1995)

Nickname: "Aurora CBS"

Logo: We see a lavender object zoom out over a black background filled with Aurora-like lights. It reveals itself to be a lavender CBS eye, which has "CBS" pass over it in Didot. It gets a comfortable distance away from the screen, and "C B S" is below, in Helvetica. The CBS eye shines, turning it sky blue.

FX: All the animation. Pretty nice CGI.

Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds. This is coupled with an announcer (there were two different ones) saying "This is CBS.".

Availability: Rare, but gone beyond tapes and the Internet.

Scare Factor
: None; this is generally considered a favorite among vintage TV buffs.



28th Logo
(1994-1995)
CBS '94
TBA

29th Logo
(1995)

Logo: On a black BG, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of the era) wipes in below.

FX: All the animation.

Music/Sounds: An rising note (like in the Nelson Entertainment logo), followed by a "ding".

Availability: Long extinct on TV; it's only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.

Scare Factor: Low to medium; it's appearance is rather unexpected.

30th Logo
(1995-1996)
You're on CBSCBS National IDs - CLG Wiki
TBA

31st Logo
(1996-1998)
Welcome HomeCBS '97
TBA

32nd Logo
(1998-1999)
CBS '98
TBA

33rd Logo
(1999-2000)
CBS '99The Address is CBS
TBA

34th Logo
(2000-2001)
CBS 2000 - ACBS 2000 - B
TBA

35th Logo
(2001-2002)
CBS 2001
TBA

36th Logo
(2002-2003)
CBS 2002
TBA

37th Logo
(2003-2004)
CBS 2003
TBA

38th Logo
(2004-2005)
TBA

39th Logo
(2005-2006)
TBA

40th Logo
(2006-2007)
TBA

41st Logo
(2007-)
TBA


benjithedog
benjithedog
Latest page update: made by benjithedog , Oct 1 2008, 5:46 PM EDT (about this update About This Update benjithedog this is cbs - benjithedog

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Keyword tags: CBS Ident Logo
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